A two-chair practice competing against three corporate groups on the same high street. The website ranked for the practice name and nothing else, and the Google profile had the wrong opening hours listed for eighteen months — patients were turning up on Saturdays to a locked door.

Fixed the hours and categories first, then built separate pages for the treatments people actually search for rather than one "Services" page listing everything. Set up a review request that goes out by SMS after each appointment, and answered every existing review.

Twelve departments, one website page each, none of them ranking. Patients searching for a specific procedure landed on the homepage and left. Three duplicate Google listings existed — one for the hospital, one for the OPD block, one created years ago by a patient.

Merged the duplicates into one verified listing, built department-level pages mapped to symptom and procedure searches in both English and transliterated Hindi, and added doctor profile pages with proper schema so individual consultants started appearing in search themselves.

Three branches, all fighting for the same search terms and cannibalising each other. Every branch pointed at one generic landing page, so Google could not tell them apart — and the map pins for two of them sat in the wrong community entirely.

Gave each branch its own location page and its own verified listing with correct pins, then separated the keyword targeting by area rather than by treatment. Added Arabic-language pages, because roughly half the search volume in the category was not in English.

Strong reputation by referral, invisible to anyone searching cold. The site was built on a platform that blocked crawling on half its pages, and nobody had noticed for two years because nobody had ever opened Search Console.

Ran the technical audit first — the indexation block alone was holding back most of the site. Fixed it, then built condition-led content around what patients type when they are in pain, and set up reporting that ties rankings to booked appointments rather than to positions.